I would say that first and foremost, it's about getting them through this current issue, the current pandemic. Essentially, making adjustments to some of the COVID relief programs is going to be important in order for them to make it through. First you have to deal with your immediate issues, and then you need to look at what you can do. That's usually financial support of some kind, whether to address business cash flow or to deal with your debt.
In terms of pivoting, certainly some businesses are able to go online. We've seen a huge transition. As an organization, we've also been doing what we can to help them get the training they need in order to adjust their businesses to a more digital space. I think that continues to be an important avenue for a lot of businesses, but not every business is able to do that. Those are the groups we have to think about a little bit more as well.
I do want to say that I'm constantly amazed at the ingenuity and creativity of so many small business owners through this pandemic and what they're doing to try to maintain the survival of their businesses. I think there are some incredibly good stories out there to share, regardless of gender, among many businesses I've spoken to that have been able to adapt in many different ways.
Is there a single silver bullet to this? No, unfortunately, I don't think there is, but I think that providing them with the financial support to get through this tough period is the place to start.