Definitely. Coaching makes all the difference.
As I mentioned earlier, 80% of the businesses that we finance are still active after five years. That's because we coach them and don't give up on them. For a five-year period, we keep an eye on their strengths, their weaknesses, and their business objectives. We then determine who they need to advise them to ensure that they are successful in making their model a reality.
This model is also good for cultural diversity communities experiencing the same challenges, which need this kind of advice and coaching. Thanks to the federal government's financing program, we can now provide guidance to hundreds of women entrepreneurs from the diversity.