In the very beginning, the five chiefs were so supportive of my idea. They gave me their summer students. We sent summer students to the doors of every single elder in every one of our five indigenous communities. It was to keep this culturally appropriate, and to receive the elders' approval before I moved forward any further.
Our second step was to go everywhere that was kind of busy. We went to the band office, the gas bar and the market, and we sat down with paper forms. We have many people who are still illiterate. We have to give them the option. They don't have the technology in order to sign up through a phone, an app or online. We set out with paper forms, and we were able to collect that information and upload the data.
The next step was to do the media campaign. We reached billboards within communities. They were all funded by the chiefs of the communities. They were so supportive that they paid for some of the advertising. We utilized community radio stations and community television stations. We used community billboards, and, of course, social media. It was very surprising that within the first hour of launching this system in the communities, 1,200 people registered for the system immediately.