Absolutely. I agree.
It's really interesting to hear about all the different use cases, from billboards to “direct to land line”. Anything is possible. We can do anything.
Right now, we work under a structure whereby we are directed on what to do, and we've been directed to do TV, radio and cellphone alerts, but all of that is possible and, I think, wonderful. It's great to make sure that you can reach everyone who needs to be reached.