That's a great question. That is true. All of our app users are gained by our company through reputation and quality. People have to go and download the Weather Network app themselves, and we're superproud of that. We didn't pay to be on something.
Right now, the broadcast and media alerts don't go through the app; they just go right to your phone. The Weather Network app does pass on the rest of the alerts, including those in Canada. Having that on your phone helps to make sure that you'll get an alert if, for some reason, you're not in an LTE coverage zone or you're just working off Wi-Fi. That's one good reason to have our app on your phone among many other good reasons.