Some of my other colleagues have intimated that your vision of how this red dress alert would work through your system would be like Everbridge. Instead of Everbridge, we would use the Weather Network app. Could it be as culturally sensitive and as on the ground and able to be used? You've answered this a little bit, but I'm trying to envision whether The Weather Network could play the exact same role that Everbridge plays in Nova Scotia, where it's completely community driven. There's no bureaucracy and it moves quickly.
Could you replicate that as well through The Weather Network?