There are a couple of things we can do in order to prevent what we've coined “alert fatigue”.
The first is having thresholds. For example, we have in Sudbury in the neighbourhood of 600 missing indigenous persons reported every year. Most of those investigations are concluded swiftly, with no media releases and with no need to publicize that person's information—photo, name, that kind of thing. We need to have a threshold. Until that investigation reaches a threshold, we don't put out the alert. As I said, if we're going to blast something out, whether we're looking at something where foul play, human trafficking, severe bodily harm or death is involved, we're not going to blast everything out to the public—everybody of the public, I should say.
The other one is being targeted. If there's no reason to send to or there's no nexus to another city, then we're keeping it local, so that Thunder Bay isn't getting the notifications from Ottawa unless there is some sort of a nexus between the two.