I think the presence of our people, with our faces and our names, has been a long time coming in the media. In 2005, the media was still calling victims prostitutes and street workers who were living precarious lives. We were describing the victims as that. We have come a long way.
Media can't be the only one raising awareness about who's missing and who needs awareness. I think that media does get it right a lot of the time. At the same time, it doesn't do a thorough job. It's left to editorialize a lot of it. Again, coming from the journalist background, I know that there are a lot of good intentions by journalists and the people who decide what gets put on the news.
At the same time, we all have systems that we have learned about. The way we treat indigenous people in our country is a systemic issue that also reaches journalism and the media. We need an Amber alert that distinctly talks about who is missing and needs help right now.
You can probably watch a missing persons report on any newscast across the country. You'll probably find at least one a day, but they get lost now in the system. They get lost because people stop paying attention to the media on these reports. If we can get it on our phones with the same importance as when a child goes missing, or there is a silver alert, then that will be better.