It has so much importance, Emmanuella.
At present, WAGE is funding projects that contribute to the promotion of healthy relationships, because that's where things start among youth in Canada. We're developing a youth campaign on gender-based violence. We're going as young as 14 up to 24 years of age. It includes things like resources for youth and information on sexual violence, consent—which is so important—and healthy relationships.
WAGE is also funding White Ribbon with $1.65 million to support the development, implementation and evaluation of a social marketing campaign. We're going to them where they are, to inspire men and young men across the country to change their attitudes and behaviours, to seek help when they need it, to embrace their role as allies and to embrace their role as change-makers.