Awareness campaigns are certainly another tool to educate people about coercive control, perpetrators and victims alike. As was mentioned earlier, victims don't necessarily realize that that is what they're experiencing.
Consideration should also be given to campaigns aimed at educating those who witness these kinds of situations, to encourage them to do something. Ms. Lalonde brought that up when she was talking about the types of training she provides. We think the way people who witness these acts of violence react can play a key role in supporting victims.
It's important not only to give people tools, but also to run ad campaigns to encourage them to take the appropriate action.