Yes, I believe we can improve upon the understanding of what people think of cancer today. We have done that in Ontario for the last 15 years. We launched a massive communication and education campaign to help communities better understand what cancer is and what they can do about it. Fifteen years ago, people wouldn't even talk about cancer, and if they did talk about, all they knew about it was that it was a death sentence. However, to fast-forward to today, we have communities asking us to develop survivorship programs because they are now seeing people surviving cancer in their communities. To me, that is so heartwarming because we are working so hard to get them to that understanding.
Is it across the board? No. We still have a lot of work to do, but for communities to now see themselves surviving cancer is a major development and is the result of a lot of work to help increase the understanding of cancer in communities and take away the fear from that word. We are moving in that direction, so yes, I believe that we can take out the stigma.