That's a great question.
All of us in the charitable sector really appreciate funding that is undesignated, which allows us to use it in the ways we most need.
In order to be successful and build scalable solutions, you have to have a funding model that takes in government support, corporate support and donations. By doing that, you're able to, hopefully, bring together a model that allows you to pay for things that may be a bit less exciting. You have to pay for payroll and IT. Those administrative costs are real. However, what many donors want to pay for are the things they can see directly: a product being developed, or something that's directly going to young people.
The reality is that we have to be supporting charities to understand how to build a robust way to support themselves. Looking at all those different ways: government, corporate and philanthropic. Not all charities have the ability to do that, based on their fundraising staff or whether they even have fundraising staff to do that.
At Kids Help Phone, our ability to scale to meet COVID was partly due to shifting our funding model to accept more government funding, for example. We are incredibly thankful to partner with the federal government in so many initiatives. Without that, we would not have been able to scale to meet the huge demand that came in as a result of COVID.