Thank you for that. That is a good point. Again I'll turn it over to Shannon, because everybody is implicated in this culture—not only parents but fans and media, as was mentioned before, with respect to the amount of broadcast time for men's sports over women's sports. All of us are complicit in that.
If you ask what the government can do, we need to start by looking at where sport falls within the portfolio of the federal government. As we mentioned, it falls under Canadian Heritage. If sport fell under health, imagine what a difference that lens might make with respect to how we approach sports.
I'll pass it over to Shannon.