Yes. We actually mentioned, in the piece we wrote for The Conversation Canada, that we really need to—and that's what this committee is doing, which we're thankful for—interrogate these institutional practices that reward this particular brand of masculinity, and we need to consider all of the hierarchies that are contributing to this practice and go beyond the superficial.
As Shannon mentioned, the rebranding does nothing to change a culture. It just puts more lipstick on top of it.
What folks in positions of power in these organizations need to do is really reflect on how they respond to these incidents. Don't just brush athletes aside. Don't tell them to come back after the game. Really devote time to listening to our athletes and protecting our athletes.