What we try to do is take a lighthearted approach. If you come into a school just trying to create fear and shame, it won't hit the kids as effectively as games and activities and humour would. We really approach it from a very lighthearted perspective. As well, in that sense, schools are much more accepting of bringing us in.
When we educate, and I think this is also important, many victims of human trafficking do not define themselves by that definition. When it comes to minors, most of the victims of sexual exploitation don't identify as being exploited, so the language we use is very different. We don't say “predators”, because to them, whoever they're talking to is not a predator. It's a “friend” or a “follower”. We don't use the language that they're being “human trafficked”, for example, or “the five warning signs of a pimp”, because they don't identify with that. We talk about “relationships that might lead to exploitation”.
We come from a space of empowering them and giving them agency where if you're going to be online.... It's not to say don't speak to anybody, or don't do this and don't do that. That's not as practical. Instead, we provide them with tools—for example, these are the things you should watch out for that could lead to an exploitative relationship or an unhealthy friend or follower. I think that language is very important.
Again, it's about addressing those root causes and making them aware of the vulnerabilities they have; aware of the personal needs they're lacking that they're trying to get met, whether in person or digitally; and aware of the healthy alternatives.