Yes.
We should be considering the broader spectrum of where we place the products. It's not just charities; it's using all the touchpoints we've talked about.
It's also providing education to ensure people know where to access a product so that people know how to find them. How do you set up free products in your school? How do you set up free products in your workplace? That should be part of the consideration of what we're doing when we're putting those products out into places.