One out of seven women will struggle with their periods and getting products.
It can be anything, like what we talked about with schools. When a student needs a product, whether they have challenges of their family affording it or not, it's about discovering that they need the product while they're in the washroom, locating wherever it is in the school, going back to use the washroom, and then going back to their classroom where they've missed out on class time.
We know that families are struggling to afford day-to-day tasks due to inflation increases—there are all sorts of different things there—and they're choosing between putting food on the table or spending $15 on a box of tampons. These are all decisions that are causing people to struggle to afford period products. It's not just about people who are unhoused; it's also about people who are living on the cusp. We're seeing that in food banks. I work very closely with many of them. People are requesting these products, now that it's becoming more open in the food banks and they're needing these products.
It is starting to expand, and as we were saying—I think Madeleine said it—we're seeing that as more people become more comfortable, more people are asking for this help. We don't know what those true numbers are.