These are amazing times that we're living in. I've been working on this issue for 30 years. I come from a place where nobody wanted to talk about it, and there was no question that you would have to pay for a menstrual product in a bathroom, if you were lucky enough to find one there. There were just women-coded bathrooms at that time.
We have seen activity and leadership provincially, from the federal government and from NGO activists, from the United Way and from The Period Purse. There is this incredible groundswell that's happening. It's not just across Canada, but Canada is leading this. Canada has an incredible opportunity—