Social media has been a wonderful tool. I would commend the United Way and I would commend The Period Purse for really conveying the message that menstrual products are about so much more than just cleaning up a mess or solving a problem: This is about jobs, about education, about a future in which youth will be able to fully participate in life.
We see the campaigns that have been created around the Period Promise, and I think The Period Purse is another great example. We co-created with them and Aisle some educational materials for indigenous youth living in the Mohawk nation. We collaborated with elders to understand the traditional Mohawk language for terms related to menstruation and created educational materials that were culturally specific and respectful to them.
I think there's a lot of room for creativity. I guess I would caution against a “one size fits all”. We really want to think about the needs of diverse populations, whether they are transgender or non-binary people, whether they are new Canadians or youth, and really pay a lot of attention to their lifestyles, their educational needs and their cultural considerations.