For sure. We've done some creative things, as Madeleine was talking about, here in British Columbia. We've gone to some definitely non-traditional folks to talk about this. We've gone to men in leadership positions and leaders in what would be sort of non-traditional places to see women. The president of the International Longshore and Warehouse Union is kind of a gruff and burly guy, but he's super-outspoken and one of our biggest advocates.
I think it's being creative and making sure we're getting it out there far and wide.
I see you, Chair.