One thing that all of you have mentioned is sustainable, reusable menstrual products. I can say we're looking at this right now in the context of those who might not be able to afford menstrual products and who want to reuse. I'm imagine there is a huge market out there of people who want to be environmentally sustainable, who maybe are privileged and can afford to buy the plastic products, but would rather do something that is going to be better for the environment and for our future.
You talked about procurement. I'm wondering if there are ways to make sure those kinds of products are not seen and then become stigmatized as being for the more vulnerable and marginalized communities, as opposed to something that should be probably marketed to everyone.
I'm opening it to all of you. Whoever wants to answer first, go ahead.