Yes, it's a great question, and it's a great point that you see a lot of ads for Poise for incontinence, as well as ads for pads and tampons, those particular ads on TV. It's very expensive. We're small and medium-sized enterprises, and we're looking at ways that we can properly market and get the knowledge out there. I think most of us are doing it through social media.
I take your point, but it's very costly.