Most of our customers are privileged and are folks who can afford them. We rely on their testimonials and their advocacy for how reusable products have changed their lives.
A lot of them are doing it for sustainability reasons, but they find a new sense of comfort, agency and ability to manage their period the way they want to. They feel comfortable and don't feel they are creating waste or using products where maybe they're questioning what's in them.
As a collective, we are very transparent about how our products are made, what's included in them and what's not included in them. That makes everyone feel safe from a health perspective and it satisfies their environmental objectives.