That's right. However, one in four Canadians doesn't know what menstruation is, and I think one in three young women don't know how to manage it. There's clearly a lack of education.
I'm going to tell you a story. In the last 18 months, we have worked with businesses, encouraging them to provide menstrual products in their workplaces. Some extremely informed CEOs who head up very high tech businesses have literally asked me how a tampon works. There has to be education at every level.