There was a federal program called My Main Street, and I believe it was through FedDev. We had six business ambassadors across the city, and they would go door to door to speak to businesses in their community, really getting to know their businesses and getting to know the entrepreneurs personally. What we found was that women entrepreneurs just didn't have time to make the application. They didn't really know if they would be accepted or not. What we found was that, when our ambassadors really supported them, they were successful in receiving the funding.
Programs like that were run through our entrepreneurship centre. I believe it was run across the country. A program like that really helps because it is very personal and very supportive. The previous speaker spoke about the mental health challenges. Having someone come to visit you to talk to you about your business and provide business advice personally and directly like that had an incredible impact.