For women entrepreneurs, it is that first step. That's what we see at the entrepreneurship centre, and that's what we see with the Mastercard program and Rogers Cybersecure Catalyst as well. It's encouraging them to take the first step. That comes from conversations that we have on the ground. I really think that those studies, like the one Pink Attitude Evolution did, provide data on the challenges that we know anecdotally.
I really encourage the committee, if there is time, to look at that study. It really identified some of the obstacles in terms of cultural challenges, perceptions and the ability to grow their careers. It included having role models, having mentorship and having people help them and lift them up, as was done in the example I gave you from MDA.