Thank you.
We have being doing this for 12 years. We have been talking about it for a long time, but the pandemic meant we could get doing things faster.
I think it is essential, in 2024, to take decisive action when it comes to responsible procurement. Everyone can only gain from it. It will enable our women entrepreneurs to contribute to the economy in a much bigger and more worthwhile way.
When you account for 5% of the market, I think we all have a bit of effort to make, to turn the wheel in the other direction.
We believe this approach is not just an innovative movement. It means thinking about buying power as much more than a financial transaction. It becomes a true economic and social lever to ensure the growth and diversity of entrepreneurship in our economies, which are also represented by women.