Good day, Mr. Grégoire.
Good morning, Monsieur Bourdon, Monsieur Preuss, and Mr. Nash.
I just wanted to go through your presentation and ask a couple of questions. I wanted to focus a little bit on aviation safety at the outset.
You talk about safety management systems, SMSs, not eliminating the regulatory framework. You talk about the potential costs--big money--indirect costs of loss of business, and time lost by injured persons, and so on.
Can you tell us a little bit about brand? I used to act for oil and gas companies, and one of the things we learned by watching a Canadian company called Talisman Energy Inc. operate in Sudan at a time when Talisman was operating with the regime running the country of Sudan was.... There's a well-documented case in business circles they call the Talisman discount, or Sudan discount--the incredible brand impact on Talisman's worldwide operations--just as Texaco has faced. And I'm sure Air France is facing similar challenges right now post its Toronto accident.
If there is a major accident, what is the impact on a major airline's brand in terms of costs and potential downturn in customers, in terms of revenues, and so on?