Is there not an issue...? Your issue is you want to know who's getting a fee. It might be likened to the gasoline situation. In the gasoline industry, there's one price when you pay at the pump, and that includes federal and provincial taxes, but the price a consumer pays is whatever it is, $1.03 or $1.04 a litre in my area. They, the consumers, don't know....The gas companies have chosen to put a little sticker on sometimes, indicating where the money is, because they companies don't want the public to think that somehow they're getting rich by getting this amount of money.
Is having one price not for the simplicity of the traveller? I presume you agree it makes it easier to compare. There's nothing that would stop your members from listing a breakdown and showing a price of $4.99 and saying it's $4.25 plus this for the AIF and this for whatever else, is there? In other words, you could do what the gas companies do; the retail automobile gas industry is an industry that does do that, so I would appreciate your comments.