I think that's a very fair question. From our perspective, we think it would be an entirely reasonable public policy pursuit when and if parliamentarians were faced with an industry that was attempting to hide its profitability. If our industry were attempting to market a fare very cheaply because they didn't want to make it obvious as to how much money they were making off a fare, then that might be a very legitimate pursuit. But while it may certainly be true that some passengers are confused by their air ticket, in fact that confusion is a result of the myriad layers of fees and charges that apply from different contributors.
I remember having this discussion with a family member of mine who expressed their frustration. He said, “When I see a $99 fare, I expect that's what I'm going to pay.” I told him that the reason an airline advertises $99 is because that's how much money they're actually putting in their pocket. The rest of it's going to the airport, the navigation system, or the government through the GST, or taxes through the security charge. So from our perspective it's a matter of letting the consumer know who's getting your dollar for what service. It improves accountability.