I think everybody, from the employee up to the top, has to pay attention to the safety systems.
Regarding whether or not you want to go after the CEOs, I happen to think you've probably got enough clout in the publicity if it's done properly. I make no bones about this. You're all politicians here. You know how public opinion is generated, and you know what public opinion can do to the stock market. We see it every day.
We had an example of President's Choice jerking a product yesterday, and you'd better believe that affects their bottom line.
So I think you've got a better chance with the publicity surrounding the administrative monetary penalties than you do with the targeting of one particular individual, because then you've got to prove that the individual should pay it personally. With that approach, there are a lot of problems.