That's very much what we're trying to do, obviously, with the new genre of reading material. You don't have to travel very far out of this room to find people reading tablets. Again, I think it's a benefit to Canada Post over time. I don't think it's going to happen overnight, but you can send 15 discs for the same cost as you can send one book.
On October 26th, 2010. See this statement in context.