Not in a very specific sense, but again, anything we can do to improve public awareness, these sorts of things, is a step in the right direction, particularly with younger people. You probably heard about that unbelievable thing out in Saskatoon last week, where this guy who was walking with earphones on got hit by a train and got up and walked away. Well, my God. That's the kind of thing we see happening with young people in particular.
On February 15th, 2011. See this statement in context.