One is the service element. Obviously, commercial security service at the airports is still perceived as being an obstacle, and this is a perception that has to be changed and analyzed. That being said, with the assumption that the regulators set the standards, they are the right standards, they're not disputable, and so on, the way it's being delivered still has to be upgraded.
If the measurement is waiting lines and you compare it to Walt Disney, where you have the most impatient society of people waiting in lines—the kids--they're willing to wait in line because they know they're achieving their goal. They're doing it somehow better there, because we don't have the same perception with three billion other people. So this is the first area: the perception of service.
Area two is still the issue of cargo screening. It has been mandated to happen, and there is still a large debate about what should happen. What are the regulations? What are the protocols and so on? You're virtually stripping the passengers, on the one hand, and on the other hand, 67% of the air cargo is being flown on passenger airplanes and being screened by the paperwork. I don't need to tell you how easy it is to prepare paperwork.
The car wash was one of the represented solutions two years ago. They said, “If we move the cargo through like the car-wash industry, we'll able to screen it”. But again, as with the whole-body scanners, there is no technical solution yet to mitigate the risks and identify the components of prohibited and dangerous items in cargo.
So the hit list is not five items: it's two items. One is service on the level of the passenger and the other one is cargo.