For example, let's talk about climate change. Perhaps companies are not necessarily trending in a direction where they're concerned about fuel efficiency. I'm just throwing some ideas out and doing thinking-in-progress, but does the imposition of high-level policy directives aimed at climate change boring down into industrial sectors change the focus of where innovation goes? Now you're playing a pragmatic game against a timetable, for example, to become more fuel efficient. What drives that? This is why lightweighting becomes a key focus of research and development: it's lower-hanging fruit than real breakthrough innovations, if you will.
That's where I'm going here. I'm asking whether—