That's an excellent question.
With regard to the role of innovation, as you are aware, there have been numerous attempts to codify how you actually move it forward successfully over the decades. Unfortunately the parameters around which it's done at any one time always move. The global economic situation and the local challenges are always changing.
Specifically on the commercial side, where I see a lot more of NRC's work going is that a lot of that innovation is actually happening in the companies themselves—with the people on the shop floor, if you like. I know NRCan is also involved in this sort of thing. A lot happens in universities, and it's about how you bridge the difference between academic research and innovation by the companies. That's where NRCan and NRC come in, with our particular roles in particular sectors.
For me it's about how you bring those companies in earlier to connect with those ideas. If there's an idea in academia, how do you actually bring the companies in pretty much on day one and tell them that you have something that might be of interest to them—not tomorrow, but maybe five, 10, or 15 years down the road—while at the same time they're training their future employees?
That way they take ownership of it. They can see it and nurture it. They can advise where appropriate, as opposed to having me say, “I do this great work in my lab, and it's wonderful. It's the best kept secret I've ever had; here's the report, and I'm going to make you really happy, but I'm not quite sure how”.
We have to get away from just giving them the report and instead actually bring them in earlier.
Some of that is the “skin in the game”. Is it money? Is it just their time? Time is money to these people, so we need to bring them into the discussion earlier and have them sit on advisory committees and boards and that sort of thing.
The other challenge that Geoff and I were talking about just last week is investments. That challenge comes back to the earlier question on demonstration. Having a demonstration just for the sake of a demonstration is good, but it has to go beyond that. How do we transfer that knowledge to the broader community? How do we make sure that the learning from that activity is not just a report and that people are involved and that we can actually transfer the demonstration knowledge that's been built up to the translators?
Most of it's actually not in the report. It's the journey that you've gone on, hence the road map type of activities. How do you take that to the broader innovative communities and those companies that you know are desperate for innovation? There are a lot of them out there, as opposed to people who are just what I would call parasitic, the followers rather than the leaders. How do we nurture those followers more effectively?
I think there is a role, and I think the government labs are pretty much on that journey to help capture that value we put in through R and D investment.