I appreciate the question. Understand, we have come here with two different perspectives that actually are aligned.
We fell into a conversation quite by accident to enable the fleet leaders we work with to find other ways to reduce their harmful emissions. That conversation really talked about the need for private industry to take control of a collaborative strategy to properly advise....
The questions you have here today can be properly answered with a collaborative input. Our first notion that this was taking shape was when we sat with the president of Canadian Tire Petroleum. He said nobody has talked to him about any of this. They want to participate; they just don't know how.
When we've gone down to Chrysler—and Chrysler has been incredibly generous with their time—they've pulled together an entire global sustainability team for two or three hours at a time. It's not dissimilar to GM and others.
What has occurred to us—and openly we acknowledge that we're novices in the conversation, and perhaps that gives us an advantage—is that nobody is bringing these stakeholders together. We had an event last week where we presented to the energy, trucking, and auto caucuses, and they seemed to get it right away.
We brought with us a kind of community that's representative of the broader stakeholder community we're talking about, and they all say the same thing: “We think we owe you some direction. We think we owe you some collaborative input. We'll never agree to everything, but we think we can agree to a few fundamental things.”
Today we're not going to be able to give you the clarity and pinpointed direction you require, but I have absolute confidence that's exactly what the stakeholders of this community intend to do.
I'm hoping that provides a little more colour and texture.