If I may just interject, a great illustration of what we're talking about is what got us into this project in the first place, which was E85 and working with Canadian Tire. The original concept was pretty simple, because there are a lot of E85 vehicles produced by the automakers every year. What we found was an infrastructure problem, because essentially in order to service the E85 vehicle, the fuel had to be blended at the blender or a tank had to be installed at the service station so that there would be a blend of the two fuels. Canadian Tire was quite prepared to do that. However, that brought us to the situation where the cost of E85 was such that it would be prohibitive to the consumer.
After some discussion, what we came down to was E30. That was cost-effective, and it would work. It would reduce greenhouse gas emissions, and all that good stuff. What we then found—and I think this is fair to say, Dave—is that there is no standard relating to E30 in Canada, so it couldn't be done. If this sort of forum existed—one where private and public sector people could talk about various problems and how to get around them and could organize things to the advantage of the community—that sort of problem could have been taken care of relatively quickly, and we would have E30 refillables.