It's actually a very effective model. When we put out a call for proposals, essentially the researchers will go to the industry to find out what the key problems are. Then the industry and the researchers will do a due diligence to ensure that there really is the capability there—that the researchers have the capability that the industry needs—and then they make a proposal to us.
On the front of the proposal, essentially the top part of the sheet is what they are asking AUTO21 for, the public sector part of the funding.
The bottom part of the sheet is what I refer to as the “who cares” part. I need to see that Mr. Robertson's company is interested in this project and how interested they are. If it's $50,000 year, that's pretty interested. Then the details of the project follow. What are we actually trying to achieve? What methodology are we going to use to do it? What is the commercialization plan? That part of it usually comes from the industry people, because I've checked very carefully, Mr. Coderre, and there isn't a single university in Canada that has an automotive assembly plant. We don't build cars—