That's another interesting question. I took care of Magna's lithium battery activity in North America for about a year and a half when we were launching that. Right now we're in a development phase, so we've happily set up a new factory in Canada. It's a pilot facility and we invested about, I believe, $30 million setting that up to develop new battery chemistries.
Magna's strategy at this point is to work on electric vehicles and plug-in hybrids. I would say Magna E-Car Systems—which is a joint venture with Stronach and Magna, thus the company—they want to do EVs and PHEVs. That's their strategy. That really is the most difficult place to play from a battery perspective, and that's why we set up a pilot facility to develop a new next-generation chemistry to ensure that we have something that's going to be economical and competitive performance-wise, or better than what's out there today.
Really, if you look again at batteries, they are suited for power applications like hybrids where they can be taken off-line if they're too cold, or they can be managed in a way that you don't demand energy from them when they don't really want to give it. Batteries are kind of like people, right? They have a personality and you have to treat them properly. With electric vehicles, you only have one choice, that's to use the battery, and if you want to go, it has to give you the effort. There are certain times—