I think they need to have that price predictability, because the average consumer is not a commodity economist. You might tell them that natural gas prices are lower and there are 100-year supplies and so on, but that doesn't really mean a lot to someone who sees natural gas as having a mercurial price behaviour, as they see their gas bills differ from year to year, etc. The simpler you make this for people, the better it is. If you're asking them to go to their natural gas retailer and negotiate a contract, it's just not going to happen.
Now, imagine this: I walk into my Honda dealer and the dealer sits me down and says, “Listen, we have this whole package for you, it's all on one sheet, one piece of paper. Here's the cost of your natural-gas-capable vehicle, here's the cost of your home-installed filling station, for which we will arrange installation, here is the agreed price over a five or ten-year period with Enbridge for your natural gas, and we roll it all into one price. You sign on the bottom line, you buy your vehicle, and when you have this vehicle at home we will have your filling station installed, your price set, everything is finished, you just have to drive the car.” That is the kind of simplicity that would compel a motorist to take the risk of early adoption.