We know, for instance, that many transit systems have programs. OC Transpo and Winnipeg Transit offer a rebate to employers, and the employers have to match the rebate. The incentive for employers is that it reduces the amount of money they have to pay, because it really reduces their taxable expenditures. They don't pay employment insurance on that part because it's not taxable, and they don't pay on the pension plan either; it is exempted.
Some studies show that when it's a major employer, there's an incentive for them to offer that. As an example, I recently had a discussion with a vice-president at MasterCard. They were really interested to see how they could help make that happen in Canada, because they offer that to their employees in the U.S. They said it was great that when you hire someone and you're based in a downtown core, it's a nice incentive to offer. It's less expensive than offering free parking, because sometimes that's the case. So this is a good benefit they would like to include. It shows that they are socially responsible as well.