Thank you for inviting me here today to speak.
After graduating from engineering at Waterloo, I've spent the last 25 years completely in OEM automotive electronics systems and new technologies for a number of large Canadian companies, small start-ups, and so on. I've worked in start-ups, R and D, product development, and high-volume electronics manufacturing facilities. And I've done numerous international joint ventures and technology partnerships around the world.
I'm also now a director of the Canadian Automotive Parts Manufacturers' Association. I was brought onto the board over a year ago, when the association started to realize that the electronics content was rapidly increasing. It's up to almost 30% of vehicles, and it's projected to move to 50%. The association is primarily represented by metal and plastics companies. If we don't get on board with electronics in this country, we're going to no longer enjoy the 17% of vehicle-build content we have, which almost represents our purchases of vehicles. We'll be left well behind in automotive parts as a major global industry going forward.
When I took the board position, they asked me to chair a special committee, which we call the Connected Vehicle Working Group, to try to work with government, academia, and industry to see if we can develop solutions and foster growth in advanced automotive electronics in Canada.
Automotive electronics has changed a lot in 25 years. There was nothing much more than radios back then, and they were normally built in factories that were captive to the OEMs. That's changed. It's a highly competitive, rapidly growing, international business with global competition.
We've seen the electronics content in our cars increase. What many people don't realize is that even where there is a mechanical system, electronic controls have taken over and are running the mechanical systems of the car. This has created a great electronic platform that's really going to support some tremendous growth in vehicle electronics and capabilities over the next decade or two.
I want to talk to you today about two emerging areas of technology where I think Canada can be a key player. And I think the timing to make this happen is now.
The first area is infotainment and telematics, often referred to as the connected car. I think you've all seen navigation systems that came in 10 or more years ago. Then lately we've seen OnStar, Bluetooth, and Ford SYNC. The content of these components is very significant. Sometimes the most expensive components in a car are some of these electronic systems.
I'm not really worried about the people who want to get their e-mails or stock quotes. What's more important is that these systems are starting to communicate about where you are. They're helping people navigate. They're avoiding congestion, which helps reduce accidents and improve fuel economy. And they are going to play a big role in the efficiencies of our highways going forward as they start interacting more and more with the infrastructure of the highway system and the vehicles. Vehicles are going to be talking to each other and the intersections on dedicated frequencies. It's going to really revolutionize what we can do.
From various conferences I've been at, it's clear that globally, highway systems, especially in urban areas, are as big as they're ever going to be. The demand for personal mobility is going to continue. Some of these advanced technologies are going to be the ways we get more people efficiently and safely through the corridors we have in the future.
The second area I'd like to talk about is safety, collision avoidance, and autonomous vehicles. These things are moving ahead very quickly. We've seen over the last number of years airbags, seat belts, new crash zones, intrusion beams, and five-star safety ratings. These have had a huge impact on safety, with tons of societal spinoffs and benefits from reducing accidents.
However, the safest vehicle is the vehicle that isn't in an accident, and this is where the automotive industry is going, and this is where some regulatory groups are going.
NHTSA is considering a new five-star rating to promote this way of thinking among the OEMs and to create competition and advancement by looking at five stars of collision avoidance.
We'll start to see technologies like blind-spot detection, radars, rear rollover protection. A number of these things earn stars showing that this car is going to avoid being in an accident in the first place. You're going to see 360-degree vision and sensing around vehicles.
The OEMs are working on developing these technologies as we speak. First you're going to see warning systems, for instance, with blind-spot detection. They'll put a dot on your mirror.
More and more these advanced systems are taking control away from the driver, and I think we're going to see this trend continue.
You already have electronic control of the engine, power train, suspension, brakes, and steering. Cars can park themselves by scanning a parking thing. There are cars you can buy right now that won't let you drive them into a wall, even if you want to.
You may not realize that some of the autonomous systems are already taking control away from you right now. You don't ask the anti-lock braking system to come on; it comes on when it knows it needs to. With advanced stability control, when you finally throw your car totally out of control, it starts moving brakes, adjusting suspensions, and it says “I'll get you back on the road; just give me a second.” It basically takes control away from the driver to prevent accidents.
These are just the beginnings of where this is going.
The other things we're seeing are higher and higher fuel economy standards. Again, I was with my son—he was looking for a car—and we were looking at a new Honda. I touched the body panels, and they were already so thin that you could push them in with one finger. This is going to continue. Cars have to be lighter to improve them. These collision avoidance and advanced technologies are going to be key in providing the safety and protection of the next generation vehicles we're going to see going forward.
We're also now seeing a convergence of the autonomous and advanced safety systems and the connected vehicle. They are starting to work together.
I don't know how soon—the sooner the better, as far as I'm concerned—but you'll be able to get on the highway and link in behind a platoon of vehicles. I drive to Detroit often, once a week or more, and I'm looking forward to linking in behind a platoon, getting onto my e-mail, and disconnecting from the platoon in Windsor.
These technologies are already being developed in Canadian universities and others, and I think this is where it's going.
In the agricultural, construction, and mining businesses, this is already happening. The drivers are being taken out of major mining equipment for safety and efficiency reasons, and it's the same with agriculture and so on. As a matter of fact, tomorrow I'm flying to California to meet with a group specifically on autonomous control of agricultural vehicles.
There's a lot going on. This is an explosive growth period, and the question is, how can Canada be a player in this? The reality is that the core technologies are areas of strength that Canada has from other industries and other investments in R and D over the years. We have a great background in core technology and wireless and telecom. If you look at the connected vehicle, there are some very complex technologies required by the vehicle in the transportation industry right now that are going to be coming from these places.
You already have GPS and cellular coming into your car, which you're aware of, but you also have another RF managing your key fob and another one managing your tire pressure monitoring. We're going to have DSRC radios talking car to car and car to infrastructure. These are very complex wireless telecommunication problems that need to be solved on a massive scale. I think Canada can play a role by transporting the technology it has from other industries into this space.
Similarly, with the autonomous vehicle controls, we're looking for sensors that come from aerospace. We're talking about advanced radars, ultrasonic infrared sensors and more, using MEMS technologies. I know that a lot of this technology exists in Canada, and it's time to apply it to the automotive industry.
The auto manufacturers have been a pretty closed shop on who their suppliers are most of the time, but in my entire career I've never seen them more open to talking to people from other industries—small companies and large companies—to find the technologies they're looking for. They don't exist in traditional automotive electronics suppliers. Even the large automotive electronics suppliers are going to aerospace companies or telecom companies to buy segments of them and participate in this growth market.