What we need are vehicles equipped with the technology in a functional manner such that they can be demonstrated to the major tier ones and the OEMs—manufacturers. What I'm finding is that a lot of these companies are spinoffs of universities, with developed technology. They may be spinoffs from people who came from some of the large Canadian telecom companies and who have a unique idea on how to apply this. They're fairly small businesses that have the technology and are moving in this direction.
As for funding and the association, what we can do, if they can present the technology the way the companies need to see it—in a very practical application—is put them in front of the vice-presidents of the car companies globally. The Canadian embassies are doing a fantastic job of supporting this effort. We need to get these small companies into a position where they can get their technology out of a PowerPoint and into a car.