I come back to choice over and over again.
One last comment I'll make follows up on the comment earlier about the needs of seniors. If you add up the population, everyone from 0 to 16 doesn't drive, for obvious reasons; they can't have a licence. A lot of people over 65 or 75 don't drive, for various reasons. If you add up those numbers, it's a shocking number; a high percentage of the population doesn't drive. They have no access to cars whatsoever. So this is important for the daily life cycle that you talked about here earlier, the shopping, the doctors, the various needs people have. It will only get bigger and more important.