The issue's brand-new and the data collection is brand-new. They're just starting to collect this data. We see a few jurisdictions in the U.S. doing it. We don't see any in Canada yet starting to collect that data.
One of the big challenges with texting while driving.... I think we all observe it. We're all watching, and as we drive around we see people do it. The reality is that a whole lot of fender benders are caused by texting while driving, but the BlackBerry goes back in the pocket or somewhere else before the police show up. So there's a huge problem around the data collection of that issue.
We've collected a whole bunch of behavioural data in our research that says that upwards of 30% of people under 24 have texted while driving in the last 30 days. We're talking about some pretty big numbers. It's a big problem.