For sure. That's for sure, but remember, in lots of parts of Canada, you can easily ride your bike six months a year.
One of the interesting things in the future of the automobile is a system where you will be able to pay usage-based car insurance. Why will that matter in the future? Because all of a sudden you will not have the same level of fixed costs associated with running your car over time and you'll be more willing and interested in switching over from different modes of transportation. That's coming within the next decade, and that's going to change the economic equation for a lot of people day to day. We think, for example, that in the summertime some people who normally drive their cars will actually take their bikes because there will be an economic incentive for them to do so.