In plain English, as we look at the social licence that the industry needs to have in order to develop the Canadian resources, I think it means two main things. One is whether it is being done in an environmentally and responsible and safe manner, and two, what the benefits are that are accruing to Canada, to governments, and to the individuals as part of that development so that Canadians see the development of that.
On April 10th, 2014. See this statement in context.