In terms of getting our drivers to buy into this, our approach is more about ensuring that our entire company buys into these systems and programs and preventative actions. From our perspective, it's our culture. We do that through education, through training, and through visible leadership. Everybody across our company and across our team has certain goals and expectations in terms of being out in the field promoting the message, promoting the education, and supporting our employees across...and truly leading the path by example. For us, it's all about education, training, and engagement.
On November 4th, 2014. See this statement in context.