There are a couple of things for us. Just last week, we were the first Canadian airline to launch an artificial intelligence bot on Facebook Messenger. That's in real time. If we want to discuss passenger rights, that's an element of the innovation investment we do.
A lot of that is consumer-facing. If you want to interact—you don't know where your gate is, or you have a problem with your connection or your flight is delayed—what do we owe you, or what would you like? That's the sort of investment we're making.
I can't really talk about the operational side. It's not my area, but innovation and investment in artificial intelligence are. If you fly WestJet to Ottawa next week, you will read in our magazine that our CEO has said we will be a technology company that flies airplanes, mostly benefiting the consumer.